The brief
Heron Press came to me before issue 12. Their previous designer had handed over a Word file with local overrides on nearly every paragraph, so each issue cost the editor two extra weeks rebuilding styles by hand.
The decision
I chose Söhne for the body text over Inter because its narrower widths held up at 7pt in the footnotes. I kept their display face, Cardinal Photo, because readers recognized it, and added a heavier cut that works at the smaller cover sizes.
The system
The new InDesign master pages carry every paragraph and character style the editor uses. The handoff is a 12-page PDF with an example of each spread type, the font license terms and the production notes for their printer in Hudson.
What shipped
Two issues in twelve weeks. The editor has set issues 14 and 15 on her own, with no production help from me.
